Girls in Tech Portland Presents Katherine Durham, VP Hewlett Packard: Shifting the Digital Marketing + Technology Mindset to Harness the Power of an Integrated Approach

Girls in Tech Portland Presents

Kat Headshot2Katherine Durham, Vice President of Marketing, Imaging & Printing Group, Americas, Hewlett-Packard

Topic: Shifting the Digital Marketing + Technology Mindset to Harness the Power of an Integrated Approach
In a world where social media thrives and consumers are increasingly connected, a marketer’s decision to ditch traditional marketing practices for online or mobile methods isn’t as simple as that. It shouldn’t be viewed an “either/or” situation when both are the answer. The most effective approach to navigating the rapidly evolving marketing landscape requires a little creativity and the right mix of new and traditional marketing practices while executing against metrics that go beyond circulation to measure consumer engagement. Katherine will provide an in-depth look at how HP has successfully leveraged the sophistication of the Internet and social media to integrate progressive marketing methods while influencing other more traditional tools, and how other companies can manage this shift in marketing mindset by leveraging a similar approach.

This event is open to public but, space limited to 50.  You must RSVP by October 16th through eventbrite: http://gitpdxdigital.eventbrite.com
When: Tuesday, October 22, 2009; 6:30PM – 8:30PM

Where: SOUK

322 NW 6th Avenue, Suite 200
(between Everett + Flanders)
Portland, Oregon 97209

p | 503.517.6900

Hors d’oeuvres and wine is provided
COST: $10/person (to offset cost of food/wine); at the door: $20/person

Event and door prizes are sponsored by 24Notion

Check out Katherine’s bio at Girls in Tech Facebook page

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  • Tweets that mention 24notion » Blog Archive » Girls in Tech Portland Presents Katherine Durham, VP Hewlett Packard: Shifting the Digital Marketing + Technology Mindset to Harness the Power of an Integrated Approach — Topsy.com October 21, 2009 at 11:54 am

    […] This post was mentioned on Twitter by bleung, 24Notion. 24Notion said: stoked about tomorrows event: Girls in Tech Portland presents Katherine Durham https://24notion.net/?p=542 #24notion […]

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  • uberVU – social comments October 22, 2009 at 12:16 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by MsSonicFlare: be sure to rsvp for Girls in Tech Portland event on Oct 22 https://24notion.net/?p=542

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