Adobe Summit 2024 was an action-packed event, offerings new innovations, great content and ample entertainment throughout the last week of March in Las Vegas. Attending this conference offers numerous benefits for individuals and businesses: It’s an opportunity to gain industry insights from leaders and experts, network with peers and Adobe professionals, and develop valuable skills through workshops and sessions.
The event also features product demonstrations, inspiring keynote presentations, and success stories, providing attendees with ideas and strategies to enhance their businesses. In this piece, we recap our favorite highlights from the event and reveal the results of the few interactive activations we supported throughout the week.
Our favorite moments and learnings at Adobe Summit
1. Delivering personalized experiences with AdobeThe event kicked off on day one with the Chair & CEO of Adobe Shantanu Narayen welcoming other Adobe executives on stage, alongside leaders from General Motors and Pfizer. This initial session focused on what Adobe does best: an exploration of the latest insights for growing one’s business through personalized experiences. In this session, these leaders shared modern uses cases for the Adobe technologies that are best tackling these challenges.
2. Adobe Sneak
Throughout the event, Adobe hosted a live sneak peek session that revealed what they are working on in Adobe labs. It provided demos of features that are being tested for the Experience Cloud. Shaq was the featured guest as Adobe walked through various projects, specifically ones using generative AI. One project was called Project Perfect Plays which could be used to create intelligent campaigns, with activities like generating target audience personas and mapping the customer journeys. Another was Project Promo Mojo which help add AI capabilities to influencer marketing efforts to connect the right influencers more easily with the right marketer.
3. Generative AI in Marketing
As with most events being held in 2024, this conference centered much of its focus around AI. By applying artificial intelligence, Adobe showed off its ability to bring custom experiences to the masses and do so with trusted, enterprise-grade content. This was well displayed in another strategic keynote led by Ely Greenfield, CTO of Adobe Digital Media who invited a list of Adobe colleagues and J.J. Camara, Senior Director, Digital Product Creation, Tapestry to discuss the transformative potential of generative AI for scaling personalized customer experiences. This session revealed ways for brands to separate hype from reality and show you how to make the most of generative AI—avoiding common pitfalls along the way.
4. Modern Marketing Best Practices
Another great session we watched discussed how leaders from the world’s top brands are transforming and modernizing their digital marketing experiences. On the main stage, Ed Bastian, CEO of Delta, shared the latest insights and best practices the airline is using to inspire a people-first culture through the use of predictive technology to ensure a seamless digital experience.
Emma Springham, Chief Marketing Officer, TSB Bank also shared the stage with Ed, to share how they work towards delivering greater banking experiences and magical moments for their customers. One recent campaign put on by TSB was creating a domestic abuse fund to help women escape dangerous situations at home, while another campaign was designed to encourage customers to have conversations about their money worries. Both of these campaigns relied on Adobe marketing technology for innovative and trusted solutions and data insights.
Adobe always finds room for fun
There was no limit to the entertainment that Adobe offered to attendees that extended past the
The Community Pavilion, the Adobe Summit expo hall, was also abuzz, presenting the perfect place for attendees to meet like-minded people, Adobe experts, Summit sponsors and experience fun activations. You could even book one-on-one time with both puppies and kittens from local organizations if you need a break from all the in-person interaction!
What were we up to at the Summit?
24Notion was front and center at the conference and expo, providing activations and experiential experiences across various industries and Adobe products. We created numerous entertaining, high-touch and cross functional VIP events during those four days. Across the industries of retail, high-tech, M&E, healthcare, consumer packaged goods, manufacturing, finance, education, consulting and telecommunications, our activations were able to penetrate a vast array of industry leaders in attendance.
From an invite-only breakfast event to a VIP evening happy hour featuring the renowned master illusionist, Rob Lake (who provided attendees an elaborate theatrical interactive performance), 24Notion hosted end-to-end, personalized brand activations that provided memorable moments and positive experiences that attendees would associate with Adobe.
We would like to give a special shout out to the brands involved with our activations, including Adobe Digital Experience Cloud, Adobe Target, Adobe Campaign, Adobe Journey Optimizer, Adobe Customer Data Platform and Microsoft for their partnership with Adobe.
That’s a wrap!
Overall, Adobe Summit served as a valuable platform for learning, networking, and driving business success in the digital era. It granted the opportunity for companies and users to stay updated on the latest trends and advancements in digital marketing and technology, and even earn certifications in Adobe products, boosting professional credentials. But as with any of these conferences, it’s the people and connections shared that made this Summit truly special.
