Adobe Session MWC16 Highlights: Mobile is the Strategy

We can’t stop thinking about how great Adobe’s session at the 2016 Mobile World Congress was! It focused on the key components of app building and making sure that your business’s app is ready for success. Here are some of our favorite moments from the session:


Matt Asay, VP of Mobile, kicked off the session by introducing the audience to the mobile way of thinking. People spend 25% of their day on their mobile devices– one of the reasons why a business’s mobile presence is so important.


Roger Woods, Director of Mobile Product and Strategy, walked us through the key building blocks of mobile app engagement.


Group Manager of Strategy and Product Marketing, Lahary Ravuri, showed the benefits of using Adobe Experience Manager Mobile to easily create and manage apps.


The success of this session is thanks to this great team of Adobe leaders!

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