Social Media up close and personal: Who’s who – 2morrowKnight

Social Media Chat 101: Who’s who in Social Media- series 1

Profile star: @2morrowknight

I’ve had an amazing time learning more about Sean, one of the rock star in the social media world. Check out what he has to say…

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How do you get started in the social media world?

I have been involved in social media for years. But it wasn’t until I joined social media 2.0 in 2009 that I began to find my voice. I believe in embracing and representing the very best of what humanity has to offer. This means being happy for others’ achievements. Building success for myself without trying to hold someone else back. Making sure my work is informative, thought-provoking, and timeless. This is my voice, my signature, my mission.

I love all the major platforms in the social space – Pinterest, LinkedIn, Facebook,, GooglePlus – but Twitter is my favorite. The hashtags, the trending topics, the overall engagement, there has never been anything like it. The real time feedback I get from Indonesia, Ivory Coast or even Ireland is stunning. This is why the Huffington Post series I co-founded is called Twitter Powerhouses. In many ways, Twitter is the heartbeat of social media.

What’s your strategy on publishing content on the SoMe sector to gain more followers?

When I go to tweet-ups and meet social media friends in person, I’m always asked, “How do you maintain the hundreds of thousands of followers you have?” Well, I use Twitter lists and various applications to enhance the experience. Beyond that, I engage quite a bit. I know lots of people who use the word “engage”, but here is what I mean: I ask how someone is doing, say thank you, check up on people I haven’t seen in a while, inquire about someone’s project or complement their new avatar. I can’t reach out to everyone, but I make a strong effort to “speak” virtually as much as possible. As JD Andrews reminds us, “don’t just post, participate.”

Business, art, fashion, charity, travel, sustainability, photography, and humor strongly appeal to me, and I get a great deal of satisfaction from retweeting and sharing other’s content related to these topics. I don’t care if someone’s blog has 2 subscribers, or that person has 100 Twitter followers or 50 Facebook friends. If I like the content, I am going to share it. When you take this type of social media approach and share according to “content”, and not simply “status”, you’ll thrive even more. Guaranteed.

Any success story? or secret trade that you would like to share?

My success doesn’t come from any special ability. A lot of it is simply the result of hardwork and tireless networking at what I call “the intersection of preparation and opportunity.” So many have helped me along the way, friends and colleagues on six continents. This is why I love profiling people. It’s my way of giving back, as well as providing someone a platform on which to share their ideas, or life story. It’s a big beautiful world and I want to soak up and enjoy every empowering, inspiring minute it offers me.

You could follow Sean Gardner @2morrowknight and check out his bio

Q&A by Ivo Lukas @MsSonicFlare

About the author




  • Britt Michaelian February 15, 2012 at 1:50 pm

    There is a lot of great advice in this short post about how to really succeed at social media. It is not about how many followers people have or how much traffic their blog gets, it is about the person and the quality of content they have to offer. Sean is a good guy and it is clear in this profile that his status is well deserved! Great work 🙂

  • Amy Neumann @CharityIdeas February 15, 2012 at 3:30 pm

    What a great article Sean! I’ve always admired your positive, generous approach not just to social media but to life in general. Thanks for sharing your wise insights! I’m adding your “It’s a big beautiful world and I want to soak up and enjoy every empowering, inspiring minute it offers me.” to my next collection of quotes! 🙂

  • Beth Blair February 15, 2012 at 4:40 pm

    What a fun read and great tips! There is no doubt that Sean is one of the most kind, optimistic and inspiring people in the social media world.

  • Jessica Northey February 16, 2012 at 12:31 am

    <3 Sean. Such an amazing man who I continuously learn from day in and day out.

  • Kathy Meyer February 16, 2012 at 1:24 pm

    Sean is nothing short of “awe-inspiring” and a true “humanitarian” that can touch you on many levels. His generosity still astounds me despite the fact he has an enormous following. He’s a true leader in every sense of the word! Quite simply…HeRocks!! 😀

  • Doina Oncel February 16, 2012 at 8:52 pm

    Ever since I have joined Twitter, just over two years ago, Sean has been an inspiration as well as a motivator for me to go on. I strongly believe that the fact that you are an engager online, Sean, is what gained you followers. You are a great example of what Social in Social Media really is! In other words: #YouRock!

  • Dabney Porte February 16, 2012 at 9:09 pm

    You are fabulous Sean and such an example of doing Social Media for GOOD! It is so important to embrace that it is not the number of impressions your twitter account can make that matters most. Yet, it is the number of people you leave an impression with. If you had only ten followers, the impression you make on many, is more meaningful than any number of followers! Thanks for always giving of you to us. xoxo

  • Jackie Bigford February 18, 2012 at 2:44 pm

    What a tremendous article about an awe inspiring guy. I have been fortunate enough to know Sean on Twitter and he is all that he states and more.

    Sean is my go-to Twitter guy when I am looking for Inspiration and stories related to giving and sharing. His leadership on Twitter is a model for all of us.

    I echo what Amy says, you are always positive and generous with your time and sharing and caring as I like to say. I love your quote It’s a big beautiful world and I want to soak up and enjoy every empowering, inspiring minute it offers me.” and I will be posting this on my facebook wall…to quote Kathy Meyer “You ROCK” 🙂

  • Shilpi February 20, 2012 at 11:18 am

    Sean is a social media icon. His positivity, humanitarianism and generosity has won every individual who has come in contact with him (online or in real life). I’m a great fan…and You rock Sean!!!

  • Sandi McKenna February 20, 2012 at 11:34 am

    Always Inspiring Sean!

  • Anthony Spears February 25, 2012 at 5:31 am

    Its always good to take a positive approach when it comes to social media. Its that type of thinking which helps you engage with your audience and helps you make new friends a great connections. Thanks for posting this.

  • Marc March 30, 2013 at 3:28 am

    Very good and inspiring information!