Portland Fashion Week (PFW) produced the first sustainable fashion week in the world back in 2007. This year, PFW prepares to enhance its status as the world’s host for eco-responsible and high-fashion designs through a top-to-bottom creative and marketing makeover. 24Notion and PFW Productions partnered up to create a complete ground up marketing/creative/brand/digital and social influence of Portland Fashion Week 2009
The goal behind the rebranding effort is to promote long-lasting engagements between fashionista, emerging designers and consumer. The unique, fashion-savvy makeover encompasses both brand development and an integrated, 360 degree marketing campaign that will include viral marketing, creative engagement, print/online advertising, media outreach, website design and development, social media integration and public relations and communications. The new complete look has been unveiled(through phase I) with the launched of www.portlandfashionweek.net
A complete segmentation and strategic approach has been planned throughout the end of 2009 and beyond. 08.28.09 Press view here
