My lecture given at George Fox University: The power of brand and creativity

I’ve had an amazing time giving a brand communication and the power of Creativity lecture at George Fox University to all of the MBA students on Saturday Morning(4.4.09). There were around 50+ MBA students presented at the moment. One of the case studies I’ve given example of the fact that as a marketer they need to start thinking differently on how to go about building their brand power and presence. The importance of combining the art of creativity, design and business objective is another strategic plan on how they could stands out from the rest of the competitors. The big creative idea should be thought through prior of getting into the tactical such as offline and online elements. It is as easy as 1, 2, and 3 of how to create and implement those elements. Having a powerful visual and content is good to have but knowing your targeted audience is a great balance to know how to speak to them directly. The average of individual is bombarded with media and advertising messages. So, you need to be sure to know how to get your message stick to them in less than 5 seconds. If you don’t then you will lose them.

I’ve given an example of when I ran the 3rd largest home shopping Network for 3 years. I was the first creative director hired for their E-business which later spearhead into more of an integrated creative vision that handles the overall brand/creative communications that will translate to all of the multi media campaign. I’ve given the example of creating a brand that sticks to you. We’ve build a prominent brand presence as well as shift gear on the course of integrated creative campaign that flows from Broadcast, Direct mail campaigns, email campaigns, and e-commerce. Lastly, the birth of V-commerce. Our 24/7 TV broadcast online. It seems to stick to everyone on how we go about coming up with the big idea and then implement all of it as well.

After all, one size does not fit all

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