24Notion rallied the team in New York City to put together an end-to-end integrated marketing program with an experiential event for Microsoft and Adobe in partnership with Nike. From strategy, to planning and execution, this integrated and creative campaign would deliver a great amount of customer personalization, full of digital and social activation.
The event activation was aligned with the National Retail Federation’s (NRF) Big Show, a three-day event held in NYC, that is attended by more than 6,200 brands from around the world and 40,000+ retail industry professionals. 24Notion delivered a personalized experience at the Nike House of Innovation NYC, the Nike flagship store front on New York City’s 5th Avenue. This location was perfect for the event as the storefront presents itself as the store of the future or the most revolutionary retail environments in the world—by blending blend physical and digital elements to create an immersive shopping experience.
This event was catered to 200 VIPers representing key accounts for Microsoft and Adobe, representing the LATAM and North America market – a critical market, and perfectly aligned with NRF to ensure the right brands were present across the retail, hi-tech and consumer packaged goods (CPG) industries. These brands were identified by Microsoft and Adobe as essential for their successful global expansion within the LATAM market.
Fun on 5th
24Notion created a white glove digital and in-person experience for guests that included a personalized tour, wine and dining, high-end hors d’oeuvres, and shooting hops at the store’s interactive basketball court. They also enjoyed five floors of retail shopping, with hundreds of shoes, clothes and sporting accessories.
During event registration, attendees were able to order customized Nike shoes through Nike By You (previously known as NikeID). Once they arrived, guests received exclusive access to the coveted 5th floor, to gain private access to the Nike Innovation Lab for the opportunity to pick up their customized shoes, and further decorate and personalize them on site. It was certainly a night to remember.
A successful activation at the House of Innovation
The event was an overwhelming success, with over a 98% attendance rate of the key accounts invited by Microsoft and Adobe, such as Mondelez, Groupo Bimbo, HEB Mexico, OXXO, Coca Cola, Nestle and more. Incredibly happy attendees were wearing their customized shoes out of the Nike store and back to their hotels.
What’s more, the event generated 30,152 brand impressions on social channels, including a 4x amplification of the brand, more than 12,000 reached and top 5% engagement on most posts. Visit 24Notion’s X, Instagram, Facebook and LinkedIn to see how the campaign played out in real time.
These top key brands were able to gain access to a once in a lifetime experience that allowed them to experience the benefits of a truly personalized experiential customer journey.
