24Notion launches LoveYourRiver.org: Interactive Social Good Campaign

24Notion, the Portland-based creative marketing and lifestyle agency, recently collaborated and partnered with the OEC to build and develop the social engagement campaign ‘Love Your River’, an OEC project that encourages Oregonians to help maintain the health of local rivers. 24Notion developed the holistic digital and interactive social engagement strategy and solution that resulted in ground up branding, design, and customized front and back end user-centric technology. 24Notion not only drove OEC’s overall social strategy campaign, but also cultivated OEC’s brand identity by creating and maintaining Love Your River’s socially conscious e-campaign. 24Notion’s mission to give back to the community through acts of corporate social responsibility resulted in donating over 38k plus in-kind services to help the success of this campaign. Check out press here

Success stories: (Portland metro area)

200 pledges within 3 days

988 unique visitors within 3 days

Spreading the word through social media: 1,700 Facebook fans, 1,460 Twitter followers and more than 150 individuals (first 3 days)who were the first to sign up to receive emails about the monthly challenge. We’re excited to see the Love Your River audience grow–and it’s already happening, thanks to two KATU news stories about the project and a PDX Green blog post about it.